Sasons: Integrated Marketing by Influence

Jul 14, 2025

Woven with Purpose, Narrated by Influence 

Honoring a Legacy, Building a Modern Presence

When a legacy brand like Sasons Work Wear, the flagship company of the Sumeet Group Enterprises, partnered with us to narrate their story, we saw it as more than just a creative brief. It was an opportunity to honor decades of reputation while infusing fresh, contemporary expression - a meaningful challenge perfectly aligned with our ethos as a Marketing Content & Film Production Company, Influence Advertising.

A Full-Suite, Integrated Marketing Approach

The Challenge: Integrating Storytelling & Strategy

Sasons has long been synonymous with quality workwear - serving industries with durable, reliable products. But their online and marketing presence needed to match the high standards of their business. The challenge was twofold:

  • Present Sasons as part of the larger Sumeet Group story, while also showcasing its own unique identity and product line.

  • Deliver a consistent, engaging brand narrative across digital, visual, and written platforms.

This meant creating synergy between the website, content, and films, ensuring that every touchpoint communicated the same message - trust, quality, and versatility.

The Marketing Solution: A Full-Suite

We began where every good story starts - with research. Our team immersed itself in the brand’s ethos, history, and aspirations, and then mapped out a marketing roadmap to bring Sasons’ story to life.

  1. Website Content & Wireframing

We conceptualized a clear and intuitive wireframe for the website, designed to make navigation effortless while telling the brand story effectively.

The goal was to create a website that worked as both a functional business platform and a storytelling tool.

We structured the site to highlight:

  • The legacy of Sumeet Group & Sasons’ place in it.

  • Sasons’ product range and the industries they serve.

  • Their commitment to quality and customer trust.

  • The vision for the future - modern yet rooted in tradition.

  1. Content Writing: Marketing-Oriented & SEO-Optimized

Every word on the site was carefully crafted to balance professional credibility with approachability.

  • The copy reflects their legacy while appealing to modern decision-makers.

  • We wove in SEO-driven keywords to improve discoverability and search rankings without compromising readability.

  • The range, product highlights, and value propositions were articulated clearly and persuasively.

  1. Seamless UI Design & Web Development

Our UI/UX team translated the wireframe into a clean, visually appealing design - mirroring the workwear industry’s values of functionality and reliability.

  • Consistent brand colors, typography, and iconography kept the look professional yet contemporary.

  • Responsive design ensured a seamless experience across devices.

  • Fast loading and intuitive navigation to enhance user engagement.

Our Signature Touch: Audio-Visual Storytelling

While content and web development laid the digital groundwork, our core strength as a Film Production Company truly brought Sasons' story to life. We pride ourselves on audio-visual storytelling, and this project was a prime example of our capabilities. A significant highlight was the creation of the Sasons Brand Film. This wasn't just a standalone piece; it was a powerful extension of the existing Sumeet Group Corporate Film, showcasing the broader vision and legacy behind the Sasons brand.

Both the Sasons Brand Film and the Sumeet Group Corporate Film are now prominently featured on the new website. These AVs allowed us to flex our storytelling muscles, blending visual aesthetics with precise narrative to convey the brand's character and values in a deeply compelling way.

Why This Matters: Strengthening Our Own Vision

Collaborations like these aren’t just about what we deliver - they’re about who we become as a team. For us at Influence Advertising, this project reinforced our ability to:

  • Deliver integrated marketing solutions that span content, design, development, and storytelling.

  • Keep brand messaging consistent across platforms.

  • Maximize the potential of our dual expertise - marketing content & film production - in service of our clients.

We don’t just build campaigns - we build brand experiences.

Let’s build your brand experience together. Contact us today!

contact@influenceadvt.com